I'm shit at admin.
So I built Eddie. You're welcome.
Not another app asking you to "build a system." Not another wanky influencer telling you to optimise your morning routine while leaning on a rented Lambo.
I built Eddie for me. Showed a few mates at the pub and turns out we're all shit at admin. Go figure.
Tim Griffiths · Built this · Currently not losing his mind
I had 847 unread emails. People waiting on replies. Ideas dying in my head. Subscriptions bleeding out quietly every month. I tried every app. They all needed me to be organised to use them. That's the whole fucking problem.
So I built Eddie. He handles it. I sleep.
Eddie — on your situation
"Right. I've had a look at your inbox. Three emails actually need you. The other 44 are noise — including 36 newsletters, six of which are from someone who genuinely needs to accept the relationship is over. I've quarantined the lot. I've also drafted two replies in your voice. You just need to say yes. Shouldn't take long."
I was pants at all of this. Built Eddie to sort my own life out. Turns out everyone else needed it too.
📣
"Your first version will be s**t. Embrace it. That's how every good business started — including this one." — Tim Griffiths, who built Eddie for himself before realising everyone needed it.
Read this. Tell me it's not you.
No judgement. Well. A little. Eddie's done the audit.
✉️
Problem 1 · Email
6,000 unread and climbing. Real emails buried under absolute rubbish.
Eddie says
"You've got newsletters you signed up for in 2019 that you don't even remember signing up for. They're not urgent. They're not useful. They're just there, making the number big and your brain loud. Real emails from real people are buried underneath them. You keep meaning to deal with it."
Eddie triages every account overnight. Newsletters quarantined. Urgent emails surfaced. Draft replies ready for your approval — never sent without you. That's not a feature. It's a rule. It's in the code.
📞
Problem 2 · Follow-ups
You promised to call Bob. That was three weeks ago. Bob remembers.
Eddie says
"You told Rebecca you'd send that document on Thursday. It's now the following Tuesday. She hasn't followed up because she's too polite. She's not coming back."
Voice note to Eddie on Telegram. "Call Tony Thursday 2pm. Send Rebecca that doc." He captures it. Reminds you. Puts it in your 6:30am briefing when it's due. You had good intentions. Eddie turns them into actual action.
💸
Problem 3 · Money
Your bank knows exactly what you're paying. It just doesn't care. Your credit card loves it but buries them in names that only make sense if you've completed a 1,000-day streak on Duolingo.
Eddie says
"Six subscriptions. Haven't touched them in 60 days. $340 a month. There's also what appears to be a golf app from January. We need to talk about that. Sarah's invoice is 47 days overdue. Did you know any of this? I didn't think so."
Drop a CSV from your bank or card — easy as that — or connect Xero, we walk you through it like a toddler. Eddie hunts every recurring charge. Named. Categorised. In your morning briefing. Nothing hides from him.
💡
Problem 4 · Ideas
An excellent idea died in your head on the way out of the gym. It was a good one.
Eddie says
"You had a brilliant idea at 7am. Mid-workout. You thought 'I'll write that down when I'm done.' It's gone. Probably would've been life changing. This is the third one this week."
Voice note to Eddie on Telegram. Ten seconds. He captures it, categorises it, tags it to the right business, surfaces it in your morning briefing when it's actually relevant. Your ideas stop dying.
Who built this and why
I'm Tim. I've never done normal. This proves it.
"4 startups. 2 IPOs. Lost it all in between. Built Eddie for myself. Showed it to people. Here we are."
Left school at 16. No degree. Not ashamed — proud of it. Lost everything in the GFC. Landed in Australia with $1,000 and six weeks to make it work. Got a job racking servers at 40. "Booting into safe mode."
Founded Xref in 2010 over two bottles of wine. Business plan on a napkin. IPO'd it on the ASX in 2016. Built it to $20M revenue. Exited in 2025.
Built Eddie because I was the problem. Missing calls. Losing ideas. Haemorrhaging cash on subscriptions I'd forgotten about. I tried every tool going. The issue was they all needed me to be organised to use them — and I was right in the middle of everything, running five businesses, a bit shit at sitting still long enough to maintain a system. So I made something that doesn't need me to be organised to work.
Your first version will be s**t. Embrace it. That's how everything good starts. Including this. Mine still is in places. Here we are.
How it works. Dead simple.
You've done complicated. It didn't work. This won't ask much of you. That's the whole point.
1
Connect your email. Two minutes.
Eddie: "I'll get straight to work. And I will try not to be alarmed by what I find in there."
2
Eddie sorts everything. Overnight.
Eddie: "I've been busy. The newsletters alone were frankly offensive."
3
6:30am. Telegram. Everything that matters today.
Eddie: "Good morning. Here's what actually requires you today. Everything else is handled."
4
Voice note anything. All day.
Eddie: "Call Marcus. New idea. Cancel the golf app." Got it. He remembers everything. You just live your life.
Things people will say. Once they've used it.
Not live yet. But we know exactly how this goes.
★★★★★
"Set it up Sunday night. Monday morning Eddie had already found two emails I'd been avoiding for three weeks and drafted replies that were, frankly, better than anything I would've written. Infuriating."
S
Someone who used to have 847 unread emails
Now has 3. Still adjusting.
★★★★★
"Eddie found $340 a month in subscriptions I hadn't touched since 2022. When I cancelled them he sent a briefing note that said 'well done, that was embarrassing for both of us.' I can't tell if I'm annoyed or delighted."
M
Someone running too many businesses
Sydney · Slightly less broke
★★★★★
"I said 'Eddie, call Bob Thursday' into my phone while walking to the car. He remembered. I didn't. Thursday came. Bob was called. I felt like a functional adult for the first time in years."
R
Someone who used to forget everything
Melbourne · Has since called Bob twice more
Not live yet. Obviously.
This is what we're building towards. It might be a bit rough to start — we'll be honest about that. But the intention is good and we're moving fast. Get in early and help shape it.
Be first to know.
Eddie isn't live yet. Leave your details and we'll let you know the moment it is. No spam. No nonsense. Just Eddie, when he's ready.
Join the preview list
"I'll remember you signed up. I remember everything. That's rather the point." — Eddie
The questions you're actually thinking.
Ask the pointy ones. We prefer those.
Do I need to be technical?
No. If you can use Gmail and Telegram, you're sorted. Eddie handles the technical bits. That's literally his job.
Will Eddie send emails without asking me?
Never. Hard rule. Built into the code. Eddie drafts. You approve. "I wouldn't dream of sending without your say-so. That would be chaos. I find that deeply irresponsible."
Is my data safe?
Stays on our servers. We don't sell it, share it, or look at it. Eddie looks at it, but he's very professional. He does judge the newsletters though. Privately. With great enthusiasm.
What's Telegram?
Free messaging app. Download it. It's where Eddie sends your morning briefing and where you send voice notes. "It's where the magic happens. I'm enthusiastic about Telegram. Probably too enthusiastic."
What if it's rubbish for me?
Cancel any time. No lock-in. No drama. Eddie will send one final morning briefing. It will be passive-aggressive. We've tried to stop him. We can't.
Why should I trust an AI with my inbox?
You shouldn't blindly. That's why Eddie never acts without your approval. He's an opinionated assistant, not an autonomous agent. You're always in control. He just does the work you hate doing.
Fuck it. Why not?
3 minutes to set up. Works overnight. Tells you the truth at 6:30am. What's the worst that can happen?
Eddie's closing argument
"You're brilliant at what you do.
The emails you're avoiding. The people you keep meaning to call back. The ideas dying in your head. The subscriptions bleeding you out. The 2am thing.
That's not your superpower. It's mine.
Let me do it. You go do the thing you're actually here for.
Hold my pint. I've got this."
Not live yet. Leave your details and we'll tell you when it is. No credit card. No spam. Just Eddie, when he's ready.